Looking at how online content has transformed contemporary media

Looking at how online content has transformed contemporary media

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Having a look at how the internet has changed the way we are getting access to media and present affairs.

In today day, online platforms have made it substantially much easier for everyone to develop and distribute content. Formerly, producing content for a wide audience required access to a series of important resources and funding. Currently, with using smart devices and common digital technologies, digital media content examples like short form videos, blog posts and podcasts can be easily made with simply a couple of standard devices, as well as reaching a massive audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has developed a space for underrepresented communities to share their stories.

The rise of internet content has entirely changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical arrangement, using a top-down media model. Usually, a small group of experts, such as newspaper publishers or broadcasters, who would create content for big audiences who primarily just consumed it. Nevertheless, today, with the aid of the internet, the face of media has seen considerable modification, making the consumption and availability of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can create and share their own content, just as quickly as they can consume it. Social media has allowed anyone to contribute to public discussions, instead of simply the major media providers consequently as a result, mass media is no longer controlled by a couple of huge voices. Instead, it is spread out throughout countless user stories around the globe.

In the online media landscape, what we see online is mainly determined by algorithms which are formed by our online habits. Each social media channel uses its own programmed system to suggest check here new material and recommend material that will attract the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are developed to keep individuals stimulated by suggesting and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are subjected to, producing more division and prejudice amongst users around social issues. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated material in the media landscape.

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